La Normandise expanding production to serve China pet market

2020 was a record year for La Normandise. The French leader in small-packaged dog and cat food will expand production capabilities further in Vire, Normandie.

Located in France north west’s Normandy, La Normandise is specializing in the manufacture of small packaged dog and cat food, and has grown tremendously in the past 3 years. 700 employees are currently working for the company. The health crisis has in no way affected its development, quite the opposite. In 30 years of activity, this year broke all records.

La Normandise has a turnover of 120 million euros in 2020, with 600 million bags and 300 million trays produced for domestic market, along with export in 67 countries. La Normandise products can be found in multiple sales channels under different brands including its own (Equilibre and Instinct), but it is also the found in veterinarians under the Hills brand, making La Normandise a potential european leader for private label products. and that’s without taking into account the products reserved for foreign countries. In short, a benchmark in terms of food.

From the end of 2021, the company will build new premises dedicated to the administrative part. They will be located near those currently existing along the Vire Normandie bypass. A reorganization of meeting rooms, offices, cloakrooms, etc. The 9,000 m2 logistics platform built in 2018 will also be enlarged to 14,000 m2.

An increase in production directly linked to the new market that Normandise has just won. “It’s only been a few days since we got the approval to go sell in China . On site, you should know that we plan to supply between 50 and 150,000 points of sale, ”says a company representative.


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