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In 2022, the global retail market for pet products is expected to reach 171.4 billion US dollars, with the retail sales of food, health products, and supplies growing at a slow rate during the pandemic.

This chapter covers the pet product market, which includes pet food (cat food, dog food, and other pet food), pet healthcare products (nutritional products, pest control products, and other healthcare products) and pet supplies (cat litter, and other supplies).

North American Pet Market Insight

The trend of "humanizing" pet keeping and increasing spending on high-end pet products continues in the North American region. The pet product market is expected to maintain its positive growth, reaching 72.9 billion US dollars in 2022 and continuing to lead the global pet market.

In the short term, dog food will continue to dominate the North American pet food market, but the retail sales of cat food have also been steadily increasing in the past three years. Pet supplies are also maintaining their innovative momentum, with an increase in market share for private label brands.

Pet owners continue to seek and purchase high-quality and healthy products for their pets. High medical costs have also led to a rapid development of the pet insurance industry.

European Pet Market Insight

Cats, as a more popular pet in Europe, will continue to be in demand. The number of small mammals/reptile pets is expected to further increase in Eastern Europe.

In the next five years, cat litter as a basic need will continue to grow, and pet supplies are expected to maintain growth driven by pet owners' demand for convenience in their pet's life.

The use of recyclable materials in the packaging of pet food and supplies is gaining attention in the pet industry, and European pet owners are willing to pay more for sustainable packaging.

The growth of pet supermarkets, discount stores, and pet hospitals is expected to be stronger, while e-commerce remains a trend.

Japanese and South Korean Pet Market Insight

In 2021, the retail sales of pet products in Japan and South Korea reached 9 billion US dollars, and it is expected to exceed 9.4 billion US dollars in 2022. The number of pet cats is steadily increasing, while the demand for keeping dogs is continuously declining.

Currently, dry food dominates the main pet food market in Japan and South Korea, while the wet cat food market has good prospects and is showing a trend of high-endification.

The number of elderly pets in Japan and South Korea has increased significantly, functional elderly pet food has great growth potential, and the demand for elderly pet behavior assistance products will also drive new growth in the pet product market, while also contributing to the growth in retail sales of health products.

Southeast Asian Pet Market Insight

The pet consumption boom is high in Southeast Asia, with a retail market size of 3.2 billion US dollars in 2022.

Due to differences in geography, culture, and religion, pet-keeping preferences vary among Southeast Asian countries. Indonesia and Malaysia tend to keep cats, while pet owners in the Philippines, Thailand, Singapore, and Vietnam tend to prefer dogs.

Currently, high-end food is more widely accepted in Singapore and Indonesia. Pest control products and nutritional supplements are in a period of growth. The Southeast Asian pet product market is still developing, and is expected to continue to flourish and grow in the next five years