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JD and Zesty Paws team up to tap into China’s pet market

JD Pet Health, a pet care business under JD.com, and Zesty Paws, a US leading multi-condition pet supplement brand under H&H Group, have reached a cooperation agreement on cross-border sales in China. This marks the entry of Zesty Paws, the top-rated US pet supplement brand, into the Chinese market, with JD Pet Health as its first Chinese retail partner.

The partnership aims to provide more science-based and targeted pet care products and services for pets and pet parents in China. JD Pet Health recently rebranded, consolidating health products and medical services for pets as two core businesses to form a closed-loop, all-in-one pet care solution with both online and offline resources for Chinese users. This move will help them to expand their product range and services for their customers.

Founded in 2015, Zesty Paws offers a prime line of high-quality supplements for cats and dogs, represented by its bright-orange-bottle-packed star products, such as the Mobility Bites soft chews for dogs, Calming Bites for cats and more. It is currently the #1 best-selling multi-condition pet supplement brand online in the US, with successes in e-commerce channels like Amazon.com and Chewy.com. This November, Zesty Paws made its debut in China during the fifth China International Import Expo that was held November 5 to 10 in Shanghai. With the increasing demand of pet products and services, this cooperation between JD Pet Health and Zesty Paws is expected to tap into China's growing pet market.