On June 19th, the New Zealand premium pet food brand Ziwi has announced on its official wechat account a series of measures to fight disruption of its pricing structure. It is interesting to note this public approach to the problem is not common in China, where parties traditionally try to avoid embarrassment (loss of face).
Chinese e-commerce newcomer Pinduoduo has announced strong Q1 performance on Monday – in fact, stronger than expected. Beating markets’ expectations, the company’s total revenues for
China’s online retail sales increased 17.8% year on year in the first four months of 2019, a significant deceleration compared with the 32.4% year-on-year jump
China’s pet care market continues to expand rapidly. Since 2012, the growth in terms of volume, network size and products available in the country has been accelerating year after year.
But professionals from all over the world who have works with China know that entering this large and promising market is an adventure fraught with pitfalls.
If you want to be successful in chinese pet market, it is recommended to develop a good understanding of its characteristic and keep control over your brand image, no matter if you plan to rely on a general agent or work with multiples partners.
It starts here, with the latest news from the industry, market data and in depth articles covering topics such as sales network, chinese social media and other marketing tools, new regulations, etc.
