Break through the noise in China pet market.
A comprehensive platform for pet industry professionals to understand the latest trends in Chinese pet industry and develop their brand in a fast growing environment
We help pet brands achieve success in China through insights-based strategy
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We will be the co-pilot of your success in China: understand the industry, analyse your brand positioning, organise your sales & communication strategy, plan and execute marketing campaigns, etc.
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Latest Articles
Little Red Book for the pet industry
Little Red Book is a social media and e-commerce platform. It is also known as Xiaohongshu or RED (Chinese: 小红书). With no real equivalent in the western world, the best way to describe it is as social selling platform (or social shopping if you’re in the shoes of the end-user). It combines the community values of
China Pet population and ownership 2019 update
The pet population in China has increased by a 7.0% compound annual growth rate (CAGR) from 2013 to 2017, from 389 million pets to 755 million. The
Surge in mobile payments
Low credit card usage and increasing popularity of eCommerce in China have accelerated the growth of mobile payments in the country. With a growing middle
Royal Canin bets on Asian pet markets
Royal Canin has announced a plan to double its sales volume by 2025, with special efforts in Asian markets and online sales channels across the world.
China Pet market set to reach $25 billion
Chinese pet market continues to experience dramatic growth. Virtually inexistant in the early 2000’s, the country’s pet related expenditures has started to take off just
Pet Industry News Roundup
