Break through the noise in China pet market.

A comprehensive platform for pet industry professionals to understand the latest trends in Chinese pet industry and develop their brand in a fast growing environment

We help pet brands achieve success in China through insights-based strategy

Let's talk about your project

We will be the co-pilot of your success in China: understand the industry, analyse your brand positioning, organise your sales & communication strategy, plan and execute marketing campaigns, etc.

What we do:

Latest Articles

Pet Fair Asia 2019

Pet Fair Asia continues to grow

Large increase in exhibits and number of halls were to be noted at this year’s Pet Fair Asia. More foreign brands were showcasing their products in China, and maybe a sign of change: more innovative Chinese products were also getting serious attention from trade visitors.

CONTINUE READING »

Industry Parters

Dog Facial Recognition

Facial recognition for pets

If you’re a dog lover, you probably don’t need convincing that your furry friend is like no other. But just how exactly can you tell two pups apart? A company is now dabbling in biometric recognition for animals. But rather than scanning the whole face of a dog, it focuses solely on one feature: The nose.

Continue Reading »
Ziwi Peak in China

The war on price control has begun

On June 19th, the New Zealand premium pet food brand Ziwi has announced on its official wechat account a series of measures to fight disruption of its pricing structure. It is interesting to note this public approach to the problem is not common in China, where parties traditionally try to avoid embarrassment (loss of face).

Continue Reading »