Break through the noise in China pet market.
A comprehensive platform for pet industry professionals to understand the latest trends in Chinese pet industry and develop their brand in a fast growing environment
We help pet brands achieve success in China through insights-based strategy
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We will be the co-pilot of your success in China: understand the industry, analyse your brand positioning, organise your sales & communication strategy, plan and execute marketing campaigns, etc.
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Chinese pet food producer Gambol Pet Group has secured 500 million yuan ($70.58 million) in a Series B round of financing from Legend Capital, the venture capital arm of Chinese investment firm Legend Holdings, and Chinese commercial lender Industrial Bank.
Large increase in exhibits and number of halls were to be noted at this year’s Pet Fair Asia. More foreign brands were showcasing their products in China, and maybe a sign of change: more innovative Chinese products were also getting serious attention from trade visitors.
Nestle Purina’s senior executives said that they would continue to expand their pet care business in China in the future and carry out customized research and development for the Chinese market while introducing more cutting-edge scientific and technological products.
One of the world’s largest pet food companies has laid plans for making Shanghai a ‘national benchmark’ for better pet rescue, adoption, and ownership standards.
Michelin-like menus, pet spas, dog yoga – pet-friendly offerings at hotels are getting ever more high-end, with luxury hotels going the extra mile. This comes
If you’re a dog lover, you probably don’t need convincing that your furry friend is like no other. But just how exactly can you tell two pups apart? A company is now dabbling in biometric recognition for animals. But rather than scanning the whole face of a dog, it focuses solely on one feature: The nose.
On June 19th, the New Zealand premium pet food brand Ziwi has announced on its official wechat account a series of measures to fight disruption of its pricing structure. It is interesting to note this public approach to the problem is not common in China, where parties traditionally try to avoid embarrassment (loss of face).
China’s online retail sales increased 17.8% year on year in the first four months of 2019, a significant deceleration compared with the 32.4% year-on-year jump