Break through the noise in China pet market.
A comprehensive platform for pet industry professionals to understand the latest trends in Chinese pet industry and develop their brand in a fast growing environment
We help pet brands achieve success in China through insights-based strategy
Let's talk about your project
We will be the co-pilot of your success in China: understand the industry, analyse your brand positioning, organise your sales & communication strategy, plan and execute marketing campaigns, etc.
What we do:
Latest Articles
Ruipeng Pet Clinic Seeks New Funding Ahead of IPO
The source said Tencent Holdings Ltd. has shown interests in potentially investing around $50 million. Shenzhen-based pet clinic Ruipeng Pet Healthcare is seeking to raise new funds at a valuation of $3 billion ahead of its planned initial public offering
[Taiwan] Fwusow to develop new dog food with OxC-beta
Fwusow Industry Co. Ltd., a major pet food manufacturer in Taiwan, plans to develop and launch a new line of dog food that will integrate OxC-beta, a proprietary supplement product from Avivagen, a life sciences corporation from Ottawa, Canada.
China’s leading pet food maker net profit up nearly 40 pct in 2019
China’s leading pet food maker Yantai China Pet Foods saw annual growth of 39.97% in net profit attributable to shareholders of the listed company in 2019.
China updates dogs classification to companion animals
In a newly published list of animals categorized as livestock in China, the country’s agriculture ministry made a surprising announcement tucked away at the bottom of the policy document: dogs are no longer to be treated as mere livestock, but as loyal companions.
Updated! Exhibitions for pet supplies in China (2020)
Trade shows for pet supplies in China. The list of events announced with confirmed dates for 2020. March China (Guangzhou) International Pet Fair 2020 (March 6-8,
Industry Parters
[Philippines] Pet Lovers Centre flourishes
The Philippines’ Robinsons Retail will open its fifth Pet Lovers Centre (PLC) this year following its strategy of broadening its retail focus beyond fashion. “The
China removes import barriers on some pet food from US
China has lifted its ban on U.S. pet food derived from ruminant ingredients and has also allowed import of pet food with poultry or bovine
[Singapore] Virus fears postpone PetExpo
2020’s seventh edition of the annual Singapore PetExpo, scheduled for July 24–26, has been postponed while the country, and the rest of the world, continues
Yantai China Pet Foods Group (Wanpy) invest in new Cambodia factory
The new factory named I Tao Pet Supplies (Cambodia) Co., Ltd. The factory is located in Sihanouk Province, Cambodia, and covers an area of 27,000m2.
Chinese pet industry united against Covid-19
The novel coronavirus came into the world by surprise, while Chinese citizens were enjoying the lunar new year holidays. It continues to take a toll
Purebreed Pets Increasingly Abandoned
China has seen a surge in abandoned purebreed pets, which pours into cities’ skyrocketing stray populations. Though pet abandonment is considered inappropriate by the younger generation, it is still a growing problem due to the increase in pet ownership.
[Japan] Pet food packaging takes centerstage in Tokyo design show
Three innovative pet food packages that are straightforward, environmental and playful were named winners of the most recent packaging designs for students in Tokyo.
[Malaysia] Halal cat food makes inroads in Southeast Asia
A Malaysian pet food brand that claims to be the only halal-certified cat food in the world, has found a receptive testbed in Southeast Asia for its unique offering.
Saving the “Chinese Rural Dog”
Animal-loving netizens are rallying for the rights of man’s best friend after a handful of cities across China began rolling out stricter rules on dog
