China Pet Industry News

Exhibitions

Takeaways for petfood manufacturers and brands - Diana Petfood

Takeaways for pet food players

An overview of the most significant Chinese pet food market trends observed in Shanghai during Pet Fair Asia 2019. Once again, the exhibition shows to the world the huge potential of China’s pet care market, which continues forming its own style, lead by 3 main global trends.

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Pet Fair Asia 2019

Pet Fair Asia continues to grow

Large increase in exhibits and number of halls were to be noted at this year’s Pet Fair Asia. More foreign brands were showcasing their products in China, and maybe a sign of change: more innovative Chinese products were also getting serious attention from trade visitors.

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World Dog Show 2019 Shanghai

World Dog Show Shanghai 2019

After much controversy since its announcement at FCI World Dog Show Milan in 2015, the 2019 edition of the event will take place in Shanghai on April 30th to June 3rd. It’s a first time for China, where the pet industry is developing at rapid pace and pet ownership changing before our eyes.

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China’s pet care market continues to expand rapidly. Since 2012, the growth in terms of volume, network size and products available in the country has been accelerating year after year.

But professionals from all over the world who have works with China know that entering this large and promising market is an adventure fraught with pitfalls.

If you want to be successful in chinese pet market, it is recommended to develop a good understanding of its characteristic and keep control over your brand image, no matter if you plan to rely on a general agent or work with multiples partners.

It starts here, with the latest news from the industry, market data and in depth articles covering topics such as sales network, chinese social media and other marketing tools, new regulations, etc.