Target

Target launches private label pet food

Target already offers a private label line of pet apparel and accessories, Boots & Barkley.

On August 15, Target will launch a private label dog and cat food brand, Kindfull. The brand includes wet and dry food, treats and toppers in recipes such as Chicken & Brown Rice Recipe Dry Dog Food, Wild Caught Salmon Recipe Wet Cat Food, and Chicken, Pumpkin & Turmeric Recipe Toppers. More than 40% of the items will be in recyclable packaging.

Target already offers a private label line of pet apparel and accessories, Boots & Barkley, along with seasonal pet gear and accessories from Target private label brands Sun Squad, Hyde & EEK! Boutique and Wondershop. 

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https://www.petfoodindustry.com/articles/10543-target-launches-private-label-dog-cat-food-and-treats