OxC-beta in pet food

[Taiwan] Fwusow to develop new dog food with OxC-beta

Fwusow Industry Co. Ltd., a major pet food manufacturer in Taiwan, plans to develop and launch a new line of dog food that will integrate OxC-beta, a proprietary supplement product from Avivagen, a life sciences corporation from Ottawa, Canada.

OTTAWA, Ontario–(BUSINESS WIRE)–Avivagen Inc. (TSXV:VIV) (“Avivagen”), a life sciences corporation focused on developing and commercializing products for livestock, companion animal and human applications that safely enhance and support immune function, thereby supporting general health and performance, has signed two orders to purchase to sell OxC-beta™ in Asia. A new flow of orders has been secured with Top Feedone of Thailand’s leading commercial feed mills, and a purchase order secured with a new client Fwusowone of Taiwan’s leading feed producers and integrators.

With more than 100 years of experience, Fwusow is a leader in producing food for companion animals including dogs, cats and ornamental fish, as well as livestock. The company’s dog food is the #1 selling brand in Taiwan. Following the purchase Fwusow plans to develop and launch a new line of dog food that will highlight “Powered by OxC-beta” branding on the packaging. Use in Fwusow’s high profile brand of dog food will not only raise industry awareness of the product, it will also facilitate the introduction of OxC-beta into the company’s lines of integrated and commercial livestock feeds in the future.

Originally Avivagen’s first customer in Thailand with its first purchase of OxC-beta™ Livestock in 2018, Top Feed, a high respected producer of poultry and swine feeds has consistently and continuously increased both the frequency and size of its orders. The company’s order frequency and size has grown from 25kgs every six months up to 50kgs each month for the last four months. This significant increase in size and frequency of Top Feed’s orders is typical of the product use trajectory seen with several of our customers, and confirms our strategy of allowing new customers to test small amounts at first, leading to significant increases in use and frequency thereafter.

“We are very excited to be working with two of Asia’s most important companion animal and livestock feed producers, further growing the footprint for OxC-beta in both Thailand and Taiwan,” said Kym Anthony, C.E.O. of Avivagen. “Top Feed has been an important and valued customer for Avivagen for several years, and its consistent growth in both order frequency and size is evidence of the positive impact that OxC-beta Livestock is having as a part of its product line. With Fwusow’s plans for a high-quality new line of dog foods, we expect to build greater brand awareness and preference throughout the companion animal market in Taiwan.”

“Both the success to date with Top Feed in Thailand, and the plans and potential for OxC-beta use in the Taiwanese companion animal and livestock markets through Fwusow, are a very strong reflection of the overall increase in demand, expanding application consideration and growing market opportunity for OxC-beta across Asia,” added Anthony.

About Avivagen

Avivagen is a life sciences corporation focused on developing and commercializing products for livestock, companion animal and human applications. By unlocking an overlooked facet of β-carotene activity, a path has been opened to safely and economically support immune function, thereby promoting general health and performance in animals. Avivagen is a public corporation traded on the TSX Venture Exchange under the symbol VIV and is headquartered in Ottawa, Canada, based in partnership facilities of the National Research Council of Canada and Charlottetown, Prince Edward Island. For more information, visit www.avivagen.com. The contents of the website are expressly not incorporated by reference in this press release.

About OxC-beta™ Technology and OxC-beta™ Livestock

Avivagen’s OxC-beta™ technology is derived from Avivagen discoveries about β-carotene and other carotenoids, compounds that give certain fruits and vegetables their bright colours. Through support of immune function the technology provides a non-antibiotic means of promoting health and growth. OxC-beta™ Livestock is a proprietary product shown to be an effective and economic alternative to the antibiotics commonly added to livestock feeds. The product is currently available for sale in the United States, Philippines, Taiwan, New Zealand, Thailand, Mexico, Australia and Malaysia.

Avivagen’s OxC-beta™ Livestock product is safe, effective and could fulfill the global mandate to remove all in-feed antibiotics as growth promoters. Numerous international livestock trials with poultry and swine using OxC-beta™ Livestock have proven that the product performs as well as, and, sometimes, in some aspects, better than in-feed antibiotics.

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