On 18 January 2021, Sensen Group Co., Ltd. announced an initial public offering and listing counseling agreement with Haitong Securities, planning to enter the China’s A-share market, and has filed the offering with the Zhejiang Securities Regulatory Bureau. Publicity. The company’s counseling agencies are Haitong Securities, Beijing Deheng Law Firm and Lixin Certified Public Accountants.
Formerly known as Dinghai Qinfeng Machinery Factory, Sensen Co., Ltd. was founded in November 1985 and completed the shareholding reform in November 2010. It is a private technology enterprise integrating scientific research, manufacturing, sales and service. The company’s main business is Aquarium Design, development, production and sales of tanks, aquarium leisure and commercial equipment. It mainly produces 13 series, more than 90 varieties, and 530 specifications of products, including aquariums, multi-functional water pumps, filter equipment, gardening equipment, breeding air pumps, heating and cooling thermostats, and industrial supporting equipment. The company has thousands of uniformly decorated Sensen aquatic stores all over the country, and its products are sold to more than 80 countries including Japan, South Korea, France, Germany, and the United States.
Sensen is headquartered in Dinghai District, Zhoushan City, where there is a “City of Thousand Islands”. In 2016, the company passed the “National High-tech Enterprise” certification. The “Sensen” brand was rated as a well-known trademark in China by the State Administration for Industry and Commerce, and the “Yuting” brand was recognized as a famous trademark in Zhejiang Province. According to reports, in addition to the branch factories of Sensen Pump, Yinsen Electromechanical, and Network Technology, Sensen Group also has seven wholly-owned manufacturing companies including Zhejiang Gechi, Zhejiang Jialu, and Jiangsu Sensen, as well as an import and export company. Nine leisure trading companies.
Sensen shares said that the company is based on several major industries such as aquarium leisure, medium-pressure air pumps, fish farming and industrial supporting, and combines physical stores with Internet technology to open the “Sensen new retail model.” At the same time, the industrial chain extends to pets and leisure products, and the curling tail pet company was registered to create high-end intelligent pet products.
According to the data, Zhejiang Juanwei Pet Products Co., Ltd. was established on June 11, 2018, and the legal representative is Lin Jianzhi. The business scope includes pet products and pet food research and development, production, sales (including online); and cultural and sports goods and equipment, aquarium equipment, furniture, handicrafts, flower bonsai sales (including online), etc.
The filing documents show that the controlling shareholder of Sensen is Zhejiang Sensen Industrial Co., Ltd. (“Sensen Industrial”), which holds 35 million shares of Sensen, accounting for 51.33% of the total shares of Sensen. Among them, the chairman and general manager of the company, Lin Jianyi, directly holds 70% of the shares of Sensen Industrial, and directly holds 7.33% of Sensen’s shares; Lin Jian’s wife, Lin Xiting, directly holds 30% of the shares of Sensen Industrial and directly holds Sensen With 8.73% of the shares, he serves as the director of the company; the company’s director and deputy general manager Lin Jiarong directly holds 7.33% of Sensen’s shares and is the daughter of the two. The actual controllers of Sensen are Lin Jianyi, Lin Xiting and Lin Jiarong, and the three of them together control 74.72% of the voting rights of Sensen.
Lin Jian, chairman of Sensen Co., Ltd., was born in 1968 and started his career as a mechanic. Under his leadership, the company has developed from a little-known small workshop to a well-known manufacturer of aquarium products and aerators in China, becoming one of the largest aquarium product manufacturers in the country, and its products account for 70% of the national market share.