with 5Ctong Group, new official importer of H. von Gimborn products in China

Gimborn concludes strategic partnership in China

The first edition of China International Import Expo came with much hype early November 2018. It has attracted around 150 000 trade visitors and 3 600 of the biggest companies across the globe. Few pet industry players were present though, except for a few brands displayed in their distributors’ stands. Among them, K9 Natural from New Zealand, Renske Natural Petfood or the product lines from H. von Gimborn.

Making a major move in the country, H. von Gimborn was represented by three brands: GimCat, GimDog and Biokat’s. 5Ctong, the new importer of von Gimborn into Chinese market, displayed numerous of its imported brands in a giant stand.

While Chinese media representatives looked on, Gimborn Group CEO Michael Baumgärtner signed the contract to enter into a long-term strategic partnership with 5Ctong. “As one of the fastest-growing markets worldwide for pet food and cat litter, China plays a very important role for the Gimborn Group in international business,” said Baumgärtner.

During the fair, the company participated in various meetings with the German and Chinese governments.

 

H. von Gimborn at China International Import Expo
H. von Gimborn products in 5Ctong group stand at the CIIE expo.
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