Today, just under 100 million Chinese households have a pet, up 44% since 2014. Owners are increasingly willing to spend large sums to give their animals a more comfortable life: The market for pet travel products — which includes carriers and mobility solutions — increased by 40% in the past year.
The pet wearable market is expected to grow from USD 703 million in 2019 to USD 1,718 million by 2024 at a CAGR of 19.6%, led by the Asia-Pacific region.
An overview of the most significant Chinese pet food market trends observed in Shanghai during Pet Fair Asia 2019. Once again, the exhibition shows to the world the huge potential of China’s pet care market, which continues forming its own style, lead by 3 main global trends.
Pet ownership is a relatively new trend in China, and the country’s elite is now buying cute pooches in droves so they can dress them
Seven months after Huang Yu’s pet cat Garlic died, the British shorthair was given a 10th life. Born on July 21, the new Garlic was created by Chinese firm Sinogene, becoming the Beijing-based company’s first successfully copied cat.
One of the world’s largest pet food companies has laid plans for making Shanghai a ‘national benchmark’ for better pet rescue, adoption, and ownership standards.
Michelin-like menus, pet spas, dog yoga – pet-friendly offerings at hotels are getting ever more high-end, with luxury hotels going the extra mile. This comes
If you’re a dog lover, you probably don’t need convincing that your furry friend is like no other. But just how exactly can you tell two pups apart? A company is now dabbling in biometric recognition for animals. But rather than scanning the whole face of a dog, it focuses solely on one feature: The nose.
On June 19th, the New Zealand premium pet food brand Ziwi has announced on its official wechat account a series of measures to fight disruption of its pricing structure. It is interesting to note this public approach to the problem is not common in China, where parties traditionally try to avoid embarrassment (loss of face).
After much controversy since its announcement at FCI World Dog Show Milan in 2015, the 2019 edition of the event will take place in Shanghai on April 30th to June 3rd. It’s a first time for China, where the pet industry is developing at rapid pace and pet ownership changing before our eyes.
China’s pet care market continues to expand rapidly. Since 2012, the growth in terms of volume, network size and products available in the country has been accelerating year after year.
But professionals from all over the world who have works with China know that entering this large and promising market is an adventure fraught with pitfalls.
If you want to be successful in chinese pet market, it is recommended to develop a good understanding of its characteristic and keep control over your brand image, no matter if you plan to rely on a general agent or work with multiples partners.
It starts here, with the latest news from the industry, market data and in depth articles covering topics such as sales network, chinese social media and other marketing tools, new regulations, etc.
© 2019 Cynergy Pets Ltd.
