China Pet Industry News

Trends

Pet wheelchairs and mobility aids

Pet Wheelchair and mobility aids

Today, just under 100 million Chinese households have a pet, up 44% since 2014. Owners are increasingly willing to spend large sums to give their animals a more comfortable life: The market for pet travel products — which includes carriers and mobility solutions — increased by 40% in the past year.

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Takeaways for petfood manufacturers and brands - Diana Petfood

Takeaways for pet food players

An overview of the most significant Chinese pet food market trends observed in Shanghai during Pet Fair Asia 2019. Once again, the exhibition shows to the world the huge potential of China’s pet care market, which continues forming its own style, lead by 3 main global trends.

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Dog Facial Recognition

Facial recognition for pets

If you’re a dog lover, you probably don’t need convincing that your furry friend is like no other. But just how exactly can you tell two pups apart? A company is now dabbling in biometric recognition for animals. But rather than scanning the whole face of a dog, it focuses solely on one feature: The nose.

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Ziwi Peak in China

The war on price control has begun

On June 19th, the New Zealand premium pet food brand Ziwi has announced on its official wechat account a series of measures to fight disruption of its pricing structure. It is interesting to note this public approach to the problem is not common in China, where parties traditionally try to avoid embarrassment (loss of face).

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World Dog Show 2019 Shanghai

World Dog Show Shanghai 2019

After much controversy since its announcement at FCI World Dog Show Milan in 2015, the 2019 edition of the event will take place in Shanghai on April 30th to June 3rd. It’s a first time for China, where the pet industry is developing at rapid pace and pet ownership changing before our eyes.

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China’s pet care market continues to expand rapidly. Since 2012, the growth in terms of volume, network size and products available in the country has been accelerating year after year.

But professionals from all over the world who have works with China know that entering this large and promising market is an adventure fraught with pitfalls.

If you want to be successful in chinese pet market, it is recommended to develop a good understanding of its characteristic and keep control over your brand image, no matter if you plan to rely on a general agent or work with multiples partners.

It starts here, with the latest news from the industry, market data and in depth articles covering topics such as sales network, chinese social media and other marketing tools, new regulations, etc.