A recent article published in the New York Times tries to evaluate the impact of ongoing US-China trade war and the future of US pet care brands in China.
China’s pet care market continues to expand rapidly. Since 2012, the growth in terms of volume, network size and products available in the country has been accelerating year after year.
But professionals from all over the world who have works with China know that entering this large and promising market is an adventure fraught with pitfalls.
If you want to be successful in chinese pet market, it is recommended to develop a good understanding of its characteristic and keep control over your brand image, no matter if you plan to rely on a general agent or work with multiples partners.
It starts here, with the latest news from the industry, market data and in depth articles covering topics such as sales network, chinese social media and other marketing tools, new regulations, etc.