China Pet Industry News

Pet Food

Soy-Based Pet Food

Soy-based dog food for China market

Doggyman Hayashi Co. Ltd., a major pet food manufacturer from Osaka, Japan, has developed a new, semi-wet, soybean-based dog food for its local and Chinese markets.

US poultry producers regain market access

China is reopening its import market to US poultry and poultry products following a hiatus in such importation lasting several years. Robert Lighthizer, US trade

Kemin in Zhuhai

Kemin Industries opens R&D facility in Zhuhai

Kemin Industries has opened an innovation and technology centre at its regional headquarters in Zhuhai, China. It was inaugurated during a ceremony on 1 November 2019, which was followed by a conference with key industry leaders and customers.

Takeaways for petfood manufacturers and brands - Diana Petfood

Takeaways for pet food players

An overview of the most significant Chinese pet food market trends observed in Shanghai during Pet Fair Asia 2019. Once again, the exhibition shows to the world the huge potential of China’s pet care market, which continues forming its own style, lead by 3 main global trends.

Nestle Purina stand at Pet Fair Asia 2019

Nestle Plans to Invest More on Pet Care in China

Nestle Purina’s senior executives said that they would continue to expand their pet care business in China in the future and carry out customized research and development for the Chinese market while introducing more cutting-edge scientific and technological products.

Ziwi Peak in China

The war on price control has begun

On June 19th, the New Zealand premium pet food brand Ziwi has announced on its official wechat account a series of measures to fight disruption of its pricing structure. It is interesting to note this public approach to the problem is not common in China, where parties traditionally try to avoid embarrassment (loss of face).

China’s pet care market continues to expand rapidly. Since 2012, the growth in terms of volume, network size and products available in the country has been accelerating year after year.

But professionals from all over the world who have works with China know that entering this large and promising market is an adventure fraught with pitfalls.

If you want to be successful in chinese pet market, it is recommended to develop a good understanding of its characteristic and keep control over your brand image, no matter if you plan to rely on a general agent or work with multiples partners.

It starts here, with the latest news from the industry, market data and in depth articles covering topics such as sales network, chinese social media and other marketing tools, new regulations, etc.