Germany’s largest pet wet food brand, Animonda, enters China market with an exclusive partner based in Jiangsu province.
Products cover 35+ countries
Animonda was established in 1991. After more than 30 years of operation, it has become a time-honored pet food brand in Germany. Its parent company, heristo AG, was established in 1931. It is a company with rich experience in meat product processing and has a global business. As a trading company, heristo AG started the pet food business in 1987, and officially established the animonda brand in 1991.
According to the latest data released by heristo AG, the turnover of the animonda brand in 2021 will exceed 1.7 billion yuan (220 million euros). Animonda’s growth rate is 3 times that of German pet specialist retail (including online) (3.2% growth) (data source: Nielsen DE pet specialist retail 2021MAT 52), and its products cover 35 countries and regions around the world.
Advocate natural raw materials instead of artificial flavorings
Animonda has five brands: Carny, Vom Feinsten, GranCarno, Integra, CatSnack. The main categories are pet wet food, prescription food and cat treats. According to the public information of animonda, Carny has officially entered the Chinese market, Carny Haiyan series of snack cat jars are now on sale, and there are more than ten animonda sku are in the process of applying for approval from the Ministry of Agriculture.
Produced at Saturn petcare facility
Animonda directly cooperates with the Bremen factory Saturn Petcare, the largest pet wet food factory in Europe. As a member of the heristo AG group, the factory covers an area of 26,000 square meters. With a production capacity of 280,000 tons, the plant also complies with IFS/BRC standards and undergoes regular internal and external company inspections.
In order to better allow domestic consumers to obtain animonda products with stable quality control, Saturn Petcare is actively promoting the registration of the Bremen factory in the Ministry of Agriculture and Rural Affairs.
Development Plans & Sustainability
Developping in China is a long-term goal for Animonda. In terms of improving sustainability, animonda has always been committed to actively achieving sustainable development goals that are beneficial to the world. In 2021, animonda passed the “Promoting Sustainable Change” certification under the ZNU standard.
For the production process planned in China in the future, animonda has put forward the following specific sustainable development goals:
- The place of origin should be close to consumers to avoid unnecessary transportation;
- In formula and product development, try to use raw materials with “low carbon emissions in the breeding process” to reduce the carbon footprint of products
- Reduce the amount of plastic used in production, primary and secondary packaging, and make positive contributions to environmental protection and conservation of fossil raw materials.
As the world’s fastest growing pet market, China’s pet market offers many positive opportunities. In particular, the knowledge and requirement of pet owners in China is constantly growing, and the health and welfare of pets are becoming more and more important.